Spike strikes up CES partnership

Spike TV has became a member of while using Electronic Products Show to provide coverage through the tradeshow, that's set to use Jan. 10-13 in Las vegas. The guy-centric cabler is matching multiplatform coverage on several industry occasions in 2012, including E3 in La throughout June, and July's Hillcrest Comic-Disadvantage. Exclusive partnership covers five several hours of live telecasts within the show on Tuesday and may cover about 12 several hours of coverage altogether, a variety of it dedicated to gaming and popular culture developments. The web is ongoing to take advantage of their "All Access Live" multiplatform programming model for CES earlier occasions Spike engrossed in "All Access" range from the 2010 E3. The model covers mobile items, Facebook, and terrestrial television systems, with ads and PSAs made to shunt audiences between platforms. Spike's CES coverage may even attain the giant TV screens in Occasions Square. Contact Mike Thielman at mike.thielman@variety.com